✓ Free to apply
🔒 M-Pesa payouts
🏪 Your own storefront
💬 WhatsApp onboarding
Why sellers choose Axona over selling alone
Whether you sell from a farm in Nakuru or a shop in Nairobi, here’s what you get.
Reach buyers you couldn't find on your own
Axona puts your products in front of Kenyan buyers who are actively searching — not just scrolling a feed. Buyers here are ready to pay, not just to browse.
Get paid securely with M-Pesa
All payments go through our secure system. Your payout lands in your M-Pesa account after the buyer confirms delivery. No chasing, no bounced payments, no trust issues.
Your own store page, not just a listing
You get a full storefront: your branding, your products, your reviews, your story. It’s a real business presence, not an anonymous product listing.
Manage everything from your dashboard
See your orders, track your sales, manage your stock, and update your listings from your vendor dashboard. No technical skills needed.
Onboarding support on WhatsApp
Our vendor support team is on WhatsApp. If you get stuck setting up your store, message us. Most sellers are up and running within 24 hours.
Being verified makes buyers trust you more
The “Verified Axona seller” badge shows buyers you’ve been checked and approved — which means more orders and fewer abandoned carts.
From signup to your first sale
Five steps. Most sellers go live within a few days of applying.
01
Apply to become a seller
Fill in your seller application: your name, business type, what you sell, and your location. It takes about 10 minutes and costs nothing.
02
We verify your details
Our team confirms you’re a genuine seller. Most applications are reviewed within 2 business days, and we may contact you on WhatsApp for extra information.
03
Set up your store
Once approved, use our step-by-step wizard to upload products, add your branding, and set your pricing and delivery details. No coding. No complicated forms.
04
Start receiving orders
Your store goes live on the Axona marketplace. Buyers find your products through categories, search, or by visiting your storefront directly.
05
Get paid via M-Pesa
When a buyer confirms their order arrived, your payout is processed to your M-Pesa account. Straightforward, with no intermediaries.
Sellers across Kenya are already building businesses on Axona
Ready to start selling online in Kenya?
Kenyan buyers are on Axona looking for exactly what you sell. The application is free and the setup takes about a day.
Apply to sell on AxonaAlready have an account? Log in to your vendor dashboard →
Questions? Chat with us on WhatsApp →
Your questions about selling on Axona
How much does it cost to sell on Axona?
Applying and opening your store is free. Axona charges a commission on completed sales, and the percentage depends on your product category. Full commission details are shared during the application process. There are no hidden fees.
What types of sellers can join Axona?
Axona welcomes retailers, wholesalers, manufacturers, distributors, artisans, farmers, fashion brands and social-media sellers. If you sell genuine products and can meet our verification requirements, you can apply.
How long does it take to get verified and go live?
Most applications are reviewed within 2 business days. Once verified, most sellers complete their store setup and go live within 24 hours using our step-by-step wizard.
How do I receive payments?
Payouts are made to your M-Pesa account after the buyer confirms delivery. The exact payout schedule is covered in your seller agreement during onboarding.
What if a buyer says their order didn't arrive?
Axona’s dispute process protects both buyers and sellers. If a buyer raises a concern, our support team investigates and mediates. Sellers are expected to provide tracking information and respond to disputes promptly.
Can I sell from outside Nairobi?
Yes. Axona has sellers across Kenya, including Mombasa, Kisumu, Nakuru and many other locations. Your store is visible to all Axona buyers, and delivery logistics are managed between you and your chosen courier.